GROWTHLAB MARKETING WORKSHOP 1
BUILD A FRONTIER FIRM MARKETING STRATEGY
Build Your Market
Before You Build
Your Pipeline.
Build a practical, AI-powered marketing strategy to identify the right customers, shape stronger offers and lay the foundations for generating qualified opportunities.
Included in GrowthLab
Live and virtual | Two sessions, three hours each
Build the foundations for market entry and growth
Building a Business Central practice is not only about developing capability. You also need to decide which customers to target, what problems you can solve for them and why they should choose you, especially when your customer base is still small.
In this interactive GrowthLab workshop series, you will use Frontier Firm marketing principles and AI to define your ideal customers, explore what matters to them, shape stronger offers, design relevant customer journeys and build the foundations of a repeatable marketing growth engine.
This is not marketing theory for theory’s sake. Whether you have two customers or twenty, you will apply the ideas to your own market, growth priorities and stage of practice development, then leave with practical working assets and a focused 30-60-90-day action plan.
What you’ll build
✓ Customer intelligence profile
✓ Customer journey map
✓ Offer and packaging framework
✓ Personalised messaging framework
✓ AI-assisted customer communication examples
✓ 30-60-90-day marketing action plan
The result
A clearer view of the market you want to serve, the customers you need to reach, the value you can offer and how to turn that focus into relevant marketing and qualified opportunities.
What we’ll work on
Customer intelligence: use AI, market insight and the experience you already have to define what your ideal customers may value, the problems they are trying to solve and what could create buying momentum.
Personalised customer journeys: guide prospects from awareness to opportunity through relevant content and experiences.
Compelling offers: reduce buyer hesitation and make the next step easier to say yes to.
AI-powered personalisation: create more relevant customer experiences and communications at scale.
Marketing growth engine: connect customer insight, journeys, offers, content and pipeline generation.
Practical application and peer learning using GrowthLab partner scenarios.
Workshop 1: audience and schedule
Who should join
✓ CEOs and founders
✓ Practice leaders
✓ Business unit leaders
Format and schedule
Two interactive virtual workshops, three hours each and six hours in total. Register once for the series and plan to attend both parts.
Choose your live session
EMEA & APAC
Part 1
5 November 2026
EMEA & APAC: 10:00-13:00 CET
Part 2
11 November 2026
EMEA & APAC: 10:00-13:00 CET
Americas & ANZ
Part 1
5 November 2026
Americas & ANZ: 13:00-16:00 PST
Part 2
11 November 2026
Americas & ANZ: 13:00-16:00 PST
Prerequisites
None. Come ready to apply the workshop to your own business, customers and growth priorities.
Reserve your place
Your place is included in GrowthLab at no additional cost. Register now, choose your live session and we will send the calendar invitations and joining details to your work email.