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Designing Market-Aligned Copilot
Offerings

Define buyer personas, map customer journeys, identify a Copilot niche, and design differentiated AI offerings.

  • Duration: 4 hours
  • Format: Virtual (live, instructor-led)
  • Group size: 7 to 12 participants per session
  • Investment: £200 / $270 per attendee 
  • Private sessions: Available on request for your team 

PRICE: £200 / $270 per attendee

Contact us to organise a private session

Turn Your Copilot Ambition into a Focused, Sellable Offering

Most Microsoft Partners know Copilot is a growth opportunity, but few have a clear plan for what to sell, to whom, or how to stand out. This hands-on workshop gives your leadership and sales teams the frameworks to define your Copilot buyer personas, map real customer journeys, pinpoint a profitable niche, and design differentiated AI offerings your market actually wants. 

In four focused hours, you will move from broad ambition to a concrete, market-aligned Copilot offering you can take to your customers with confidence. 

Who Is This For?

This workshop is designed for Microsoft Partners who are ready to move beyond reselling Copilot licenses and into building a repeatable, profitable AI practice. It is especially valuable for: 

    • Partner MDs, CEOs, and practice leaders responsible for go-to-market strategy 
    • Sales and pre-sales leaders shaping Copilot propositions for customers 
    • Service delivery leads looking to design scalable Copilot offerings 
    • Anyone tasked with building or refining your firm’s AI and Copilot portfolio 

    Prerequisites

    No prior Copilot delivery experience is required. Participants should have a working understanding of their firm’s current service portfolio and target customer base. Familiarity with Microsoft 365 Copilot at a conceptual level is helpful but not essential.

    What You Will Gain

     

    By the end of this workshop, your team will walk away with: 

      • A clearly defined Copilot buyer persona tailored to your market, not a generic template 
      • A mapped customer journey that reveals where Copilot solves real problems and where your opportunities sit 
      • A focused starter niche so you can concentrate your go-to-market effort where it will have the greatest impact 
      • Differentiated Copilot offering concepts that address your customers’ most pressing issues, not just feature lists 
      • Practical techniques for integrating AI into your existing solutions to enhance, not replace, what already works 
      • A sharper understanding of how to create irresistible, outcome-driven offerings that stand out in a crowded market 

    Agenda

    1. Introduction 
    2. Vision and goal setting for Copilot offerings 
    3. Understanding the AI market 
    4. Aligning with Customer Needs 
    5. Defining your AI and Copilot buyer persona(s) 
    6. Creating your Copilot buyer journey 
    7. Identifying your starter Copilot niche 
    8. Integrating AI to your existing solutions for an enhanced experience 
    9. Designing Copilot solutions that solve your top customer issues 
    10. Differentiating your AI solutions 
    11. Creating irresistible offerings 

    Note: Throughout this workshop, we leverage Copilot itself to design and optimise the offerings you create, giving you hands-on experience with the tools you will be bringing to your customers. 

    Part of the Copilot Go-to-Market Learning Path

    This workshop sits within a modular learning path designed to support Microsoft Partners at every stage of building a Copilot practice: 

      • Using Copilot in Microsoft 365 – build foundational skills across your team 
      • Designing Market-Aligned Copilot Offerings – this workshop 
      • Building AI-Powered Apps and Flows – extend Copilot with custom solutions 
      • Selling Copilot in Microsoft 365 – equip your sales team to close 

    Each module stands on its own, so you can start wherever your team needs the most support.

    Ready to Build Your Copilot Offering?

    Get in touch to book a session for your team or reserve a place on our next open workshop. 

    Increase your staff’s productivity and build hyper-relevant foundational AI skills.

    Frequently Asked Questions

    How do I design Copilot service offerings that actually match what my customers want to buy?

    The key is starting with your customer, not the technology. The “Designing Market-Aligned Copilot Offerings” workshop from 365 Talent Portal walks your team through defining AI buyer personas, mapping the Copilot buyer journey, and identifying a starter niche where your firm can win. By grounding your offering in real customer pain points rather than generic Copilot features, you create services that sell because they solve problems your clients already recognise.

    My team keeps defaulting to generic Copilot deployments, how do we build a differentiated AI practice?

    Differentiation starts with choosing a niche and designing solutions around your customers’ most pressing issues, not just reselling licences. This 4-hour virtual workshop helps Microsoft Partners identify where AI enhances their existing solutions and create offerings that stand apart from competitors. You’ll leave with a clear view of how to integrate Copilot into what you already deliver and position it as something only your firm can do.

    We’re a mid-sized Microsoft Partner. Can we realistically compete in the Copilot space without a huge R&D budget?

    Absolutely. The workshop is designed specifically for partner firms like yours. It’s for 7 to 12 attendees per session, so it’s practical and tailored, not a one-size-fits-all webinar. At GBP 200 per attendee, it’s a low-risk investment to accelerate your Copilot go-to-market. The session uses Copilot itself to design and optimise the offerings you create, so your team builds real AI muscle while developing commercially ready services.

    How do I move from ad-hoc Copilot projects to repeatable, scalable AI service offerings?

    That shift requires a structured approach, defining buyer personas, mapping customer journeys, and packaging your expertise into offerings that can be sold repeatedly. The “Designing Market-Aligned Copilot Offerings” workshop provides exactly that framework, taking your team through vision-setting, market analysis, niche identification, and solution design in a focused 4-hour session. The result is a set of market-aligned offerings you can operationalise across your sales team.

    What’s the fastest way to get my leadership team aligned on our Copilot go-to-market strategy?

    Bring them into the same room, virtually. This workshop is built for groups of 7 to 12, which means your leadership and practice leads can work through buyer personas, customer journeys, and offering design together in a single half-day session. Private sessions are also available, so you can tailor the workshop to your specific portfolio and market. It’s a fast route to shared clarity on where your firm plays in the Copilot opportunity.

    Our Customers

    “The content was really well structured, Sandra and Imogen were brilliant at explaining the tools and taking us through each tool step-by-step as we worked through our own tasks. If anything, I would love to spread the course out over a week to delve into each element – but that’s because I really enjoyed it! A fantastic course, high quality content and fun throughout!

    Susan Nilsson, Director of Communications

    ”Excellent Course. Whole course gave me a much better understanding of the tools and also confidence in how effective they are and how I can use in my day to day work.”

    Director of Marketing

    “365 Talent Portal have recently provided us with more great support. Sandra Koutzenko and Imogen DeVille delivered an AI 101 training course over two days at our London HQ office. The course was meticulously curated and flawlessly executed.”

    Chief Technology Officer 

    Get Started Now – Contact our Team