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Designing Market-Aligned Copilot
Offerings

Define buyer personas, map customer journeys, identify a Copilot niche, and design differentiated AI offerings.

  • Duration: 4 hours
  • Format: Virtual
  • Attendees: 7 to 12 per class

PRICE: GBP 200 / USD 270 per attendee

Contact us to organise a private session

Agenda

Introduction

  • Vision and goal setting for Copilot offerings​
  • Understanding the AI market​

Aligning with Customer Needs

  • Defining your AI and Copilot buyer persona(s)​
  • Creating your Copilot buyer journey​
  • Identifying your starter Copilot niche​
  • Integrating AI to your existing solutions for an enhanced experience​
  • Designing Copilot solutions that solve your top customer issues​
  • Differentiating your AI solutions​
  • Creating irresistible offerings​

Note: in this course, we will leverage Copilot to design and optimize the Copilot offeringswe create.​

Frequently Asked Questions

How do I design Copilot service offerings that actually match what my customers want to buy?

The key is starting with your customer, not the technology. The “Designing Market-Aligned Copilot Offerings” workshop from 365 Talent Portal walks your team through defining AI buyer personas, mapping the Copilot buyer journey, and identifying a starter niche where your firm can win. By grounding your offering in real customer pain points rather than generic Copilot features, you create services that sell because they solve problems your clients already recognise.

My team keeps defaulting to generic Copilot deployments, how do we build a differentiated AI practice?

Differentiation starts with choosing a niche and designing solutions around your customers’ most pressing issues, not just reselling licences. This 4-hour virtual workshop helps Microsoft Partners identify where AI enhances their existing solutions and create offerings that stand apart from competitors. You’ll leave with a clear view of how to integrate Copilot into what you already deliver and position it as something only your firm can do.

We’re a mid-sized Microsoft Partner. Can we realistically compete in the Copilot space without a huge R&D budget?

Absolutely. The workshop is designed specifically for partner firms like yours. It’s for 7 to 12 attendees per session, so it’s practical and tailored, not a one-size-fits-all webinar. At GBP 200 per attendee, it’s a low-risk investment to accelerate your Copilot go-to-market. The session uses Copilot itself to design and optimise the offerings you create, so your team builds real AI muscle while developing commercially ready services.

How do I move from ad-hoc Copilot projects to repeatable, scalable AI service offerings?

That shift requires a structured approach, defining buyer personas, mapping customer journeys, and packaging your expertise into offerings that can be sold repeatedly. The “Designing Market-Aligned Copilot Offerings” workshop provides exactly that framework, taking your team through vision-setting, market analysis, niche identification, and solution design in a focused 4-hour session. The result is a set of market-aligned offerings you can operationalise across your sales team.

What’s the fastest way to get my leadership team aligned on our Copilot go-to-market strategy?

Bring them into the same room, virtually. This workshop is built for groups of 7 to 12, which means your leadership and practice leads can work through buyer personas, customer journeys, and offering design together in a single half-day session. Private sessions are also available, so you can tailor the workshop to your specific portfolio and market. It’s a fast route to shared clarity on where your firm plays in the Copilot opportunity.

Our Customers

“The content was really well structured, Sandra and Imogen were brilliant at explaining the tools and taking us through each tool step-by-step as we worked through our own tasks. If anything, I would love to spread the course out over a week to delve into each element – but that’s because I really enjoyed it! A fantastic course, high quality content and fun throughout!

Susan Nilsson, Director of Communications

”Excellent Course. Whole course gave me a much better understanding of the tools and also confidence in how effective they are and how I can use in my day to day work.”

Director of Marketing

“365 Talent Portal have recently provided us with more great support. Sandra Koutzenko and Imogen DeVille delivered an AI 101 training course over two days at our London HQ office. The course was meticulously curated and flawlessly executed.”

Chief Technology Officer 

Get Started Now – Contact our Team