Strong Copilot marketing messaging starts with clearly defined offerings, personas, and differentiators – before you write a single word of copy. The 365 Talent Portal workshop walks partners through defining and optimising their messaging so it speaks directly to the priorities of CIOs, MDs, and transformation leaders rather than sounding like generic AI hype. You will leave with a messaging framework you can apply consistently across campaigns, channels, and sales conversations. The workshop also uses Copilot itself to refine and strengthen your content as you build it.

The most effective channels for Microsoft partner Copilot marketing typically combine LinkedIn for executive reach, targeted email campaigns, and Microsoft co-marketing programmes – but the right mix depends on your specific personas and positioning. The 365 Talent Portal workshop guides you through identifying your highest-impact channels, outlining a posting and advertising strategy, and planning how to track and analyse results. Partners also learn how to leverage Microsoft’s own marketing resources to extend reach without significantly increasing spend. With only 3 hours of virtual learning, your team leaves with an actionable, tailored channel plan.

Yes – one of the workshop modules focuses specifically on using Copilot to optimise your own marketing activities, from drafting content and analysing campaign performance to refining audience targeting strategies. This “Copilot promoting Copilot” approach allows your team to demonstrate AI capability while building efficiency into your own go-to-market execution. It is a practical, hands-on component of the 3-hour virtual session, designed for marketing and sales leaders in Microsoft partner organisations. Partners leave with both a marketing strategy and the practical Copilot skills to execute it.

Before attending, your team should have already defined your Copilot or AI offering, identified your target marketing persona, and established your key differentiation – 365 Talent Portal is explicit about this prerequisite to ensure the session delivers tailored, actionable output rather than generic guidance. If your positioning is not yet defined, starting with an earlier workshop such as “Designing Market-Aligned Copilot Offerings” will set the right foundation. With the groundwork in place, this workshop translates your defined practice into a full marketing strategy, campaign plan, and channel playbook. Small cohorts of 7 to 12 participants per session keep the content focused and commercially relevant to your specific business context.