How To Build Your Employer Branding

Employer Branding Challenges in the Post Covid Era

The challenges in employer branding persist, with attracting and retaining top talent remaining a key concern. Companies must adapt to digital transformation, prioritise diversity and inclusion, and navigate the nuances of remote and hybrid work models. Ensuring authenticity, addressing social responsibility, and staying abreast of evolving trends are crucial for maintaining a positive employer brand all within the budget they’ve been given by their Finance Director.

What is an EVP?

With the ever-competitive market, employers are no longer the ones who have to be impressed, you as the hiring manager have to demonstrate why you are better than the hundreds of other companies. Employer Value Proposition is key – It serves as a unique proposition that outlines the benefits and value employees receive from their work environment, helping to attract, engage, and retain talent. A well-defined EVP enhances a company’s employer brand, differentiates your compared with your competitor, and contributes to building a positive workplace culture.

Why is it worth investing in a Employer Brand?

Reputation is everything in this global Microsoft eco-system, ensuring that you have a strong employer brand will benefit your company growth and profits by:

• Attracts top talent
• Enhances job satisfaction of employees
• Creates a competitive edge,
• Fostering a positive work environment
• Improving productivity
• Satisfied employees become advocates
• Reduce overall costs
• Positively impacting customer satisfaction

What platforms are worth your attention?

• Company website: Advertise your employer brand by leveraging a dedicated career section and emphasizing employee testimonials.
• Job Boards and Career Websites: Great for the newer talent from Universities or Graduate programs.
• Social media platforms such as LinkedIn are key: They will showcase your company culture, engage with your audience, and you can participate in relevant conversations.
• Industry events and conferences:  Are a fantastic why to strengthen your employer brand by creating relationships in person.

Where to start?

• Define Your Employer Brand: Identify your organization’s mission, values, and culture. Understand what sets your company apart from others in the industry.
• Conduct Research: Gather feedback from current employees, both through surveys and informal conversations, to understand their perspectives on the workplace, what they value, and what motivates them.
• Identify Target Audience: Define the specific demographic and professional characteristics of the talent you want to attract. Tailor your EVP to resonate with their needs and aspirations.
• Highlight Unique Selling Points: Identify and articulate what makes your organization unique. This could include work culture, career development opportunities, benefits, work-life balance, or any other distinguishing factors.
• Align with Company Values: Ensure that your EVP aligns with your company’s core values and mission. This authenticity is essential for building trust with potential and existing employees.